In order to demonstrate the fun-loving spirit of the 86, and its racy urban prowess, we created a campaign that leverages instant message chat. These were executed across various mediums. And at each touch point, we established different and humorous scenarios whereby the 86 driver needed to get somewhere-FAST.
ROLE – Concept, Art Direction, design, Illustrations.
AWARD – Loeries South Africa & Middle East Advertising Awards (Shortlist)