ALEXANDRA
I AM
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GRAPHIC DESIGN
CI development, Logo Design, brand identity, conceptual design, digital design (GIFS, banners, visual content)
Hello
I began my journey as an intern at 140BBDO in Cape Town, thereafter I joined EuroRSCG (now Havas JNB) as a Junior Art Director, for 3 years working on local & international brands in ATL mediums. TCC (The Creative Counsel) then scouted me to spearhead the newly opened BTL wing of their experiential agency. This new opportunity excited me, as it was a new challenge to broaden my skills in a different form of advertising. After a short stay there, FCB Joburg headhunted with an offer I couldn’t refuse to join their team as a Senior Art Director in 2014. At FCB I have had amazing opportunities to work on Global projects across multiple markets. Working with ATL & BTL has created a fresh & innovative perspective into my work. I feel the world of ATL, BTL & Digital are all merging, making it essential to be a multidisciplinary creative, as advertising has become an integrated melting pot.
Skills
ART DIRECTION
Advertising concept development, brand development, interactive advertising, Styling, retouching
ADVERTISING TOOLS
Adobe Suite - Photoshop, Indesign, Illustrator, After Effects, Acrobat, Bridge. Client presentation. Keynote.
CREATIVE STRATEGY
Brand development, integrated marketing, creative insight development
Experience
Graduated
2010Graduated from Vega Brand Communication School with a Bachelor of Arts (B.A.), Creative Brand Communications, specialising in Visual Comms
Internships
2010Strategy and Research Internship at Yellowwood Future Architects (2 months), followed by a Creative Internship at 140BBDO (2 months)
Junior Art Director
2011 - 2013Junior Art Director at Havas Worldwide. Conceptualizing, executing, designing, art directing, layout design, illustrating, retouching, editing, grade, animation over viewing, online, audio and a little copy. Working on brands such as: SAA, Citroen, Netcare, Vega, Zurich Insurance, Sunlight Safe House (Childline), Peermont, PNet, Revlon, Dulux, Air France, Carte Noir (Coffee), Dettol, Veet, Clearasil, Vanish, Harpic, Durex, AirWick, Finish, JIK, MR MIN, Strepsils, Disprin, Mortien, Nuggets, OsteoEze, JointEze, Turbovite, Linctagon, Vigro, Venavine.
Mid-weight Art Director
2013 - 2014Mid-Weight Art Director at The Creative Council. BLT, activation and experiential advertising particularly within lower-end markets. Brands - JOKO, Willards, Pro-Vita, Clover, Graham Beck, Standard Bank, Vodacom, Etv, L’oreal, Nedbank.
Senior Art Director
2014 - 2016ATL Art Director working across all the brands - Coca-Cola, Toyota, South African Tourism, Wimpy, Net-florist, Old Mutual, OLX, Debonairs, Exclusive Books and many more.
